Lilley & Gillie corporate,events Corporate Events – How to make them successful

Corporate Events – How to make them successful

How to plan your event

Develop a budget

Creating a budget for your event is the most crucial part as it is the first part of planning, you can’t plan an event without having an estimate of how much it will cost and how much you can spend.

The first step to this is identifying the income of the event and how much of that should be spent.

Things to consider paying for include:

  • Event Marketing
  • Catering
  • Entertainment
  • Venue


Corporate event planning is an important part of any industry, in fact, here is a whole industry on event planning alone.

The very first step in planning your event is to establish a tangible goal and objectives.

First, start by asking yourself: Why are you organizing this event, and what do you hope to achieve?

If you know your organization’s key goals before planning, you can ensure that every part of your event is optimized for success.

Are you trying to raise awareness for a cause, or collect a predetermined amount of donations for your next project? Are you hoping to attract 50 guests, or 500?

Setting a goal with quantifiable metrics of success will make it easier for your team to ensure that you reach them.


Catering is an important part of business events as thee are some important factors to consider.

  • First of all, you should consider who your guests will be and what their preferences may be.
  • You should then decide on a menu that works with the event, taking into consideration factors such as the timeframe and venue.

The best way to cater to your event successfully with little hassle and too much planning, you should hire a corporate catering company. This way you can let them know your requirements and they will do it all for you.

Corporate Events - How to make them successful

Promote your event

Promotion and Marketing for events are often overlooked, especially if it is only an internal business even. Whether it is to celebrate a milestone or to connect with clients, you should make sure you put time into promoting it to make the most and get the most out of it.

10 Creative Ideas to Promote Your Corporate Event – Eventsforce

Ways to promote your event

  • Utilise all social media platforms to advertise
  • Put up posters in the office or place of work
  • Send out reminders via email

Features that take it to the next level

Get a corporate video for the business or the event. Either to show to the attendees or created on the day (depending on the kind of event).

Corporate videos for events are becoming more and more popular within businesses as they show professionalism and help to market any other events in the future.

Ther are many video production companies that provide this service, so it is best to take a look at their testimonials or work they have completed first before choosing the right video production company for you.

One of the features that makes events so successful is entertainment. Depending on the nature of the event, you will want to provide some sort of entertainment.

Whether that is live music, speakers or even representative from the business to talk to the guests, entertainment is what makes an event memorable, therefore it is encouraged to be at the forefront of event planning.