15 of the Best Event Promotion Techniques That Actually Work
Plan your promotional campaign
It is vital to have a well executed promotional campaign if you want your event to pay off. This will mainly help the business to grow and could even lead to more or better stakeholders. Either way, if you’re hosting an event, you should check our tips out. Contact us for more information.
Hand out flyers in local areas
Leaflet distribution is a great way to promote your event to large numbers of people. You can choose a range of different locations to make sure you are reaching your target audience for example student bars and around train stations.
Do it your self or hire a promotional staffing agency to organise the leaflet distribution. StreetPR has over 11 years experience in organising promotional campaigns in London and all major cities in the UK and Ireland. Contact StreetPR for more information.
Use Digital-Out-of-Home (DOOH) Advertising
Digital-Out-of-Home advertising is all over the place – particularly in town centres and train stations. You can’t miss it.
Instead of a static poster you have high definition digital images which move and can also be interactive for example including a countdown to the event. You can select your DOOH locations based on consumer demographic to make sure your ads are visible to your target audience.
Digital OOH advertising is the fastest growing medium and Exterion Media are leading the market. Click here to find out more .
A simple way of using social media to promote your event
Social media plays a massive role in event promotion, especially in today’s world. Almost everybody uses it and now there are professional websites so you can connect with others in a similar profession as you.
1. Create an event on Facebook and promote it on your business site
Although Facebook might not be the most professional place to promote your business, it certainly does have its benefits. Events are great as users are able to notice, interact and be notified if they set themselves as attending. Click here for advice.
The best thing about Facebook events is for those who land on your business page, they will discover your event. In addition, followers can invite their friends too. Find out about events.
2. The power of reviews
Never underestimate the power of reviews. It is always best to have a third party review service available as this is seen as more honest compared to the reviews on your own website. The most common review websites are on Google and TrustPilot.
When a potential new customer is looking at your services, it is more than likely that they will look at your reviews to get an honest view on your company. Offer your customers a fantastic service and at the end of it, ask them to write a review in return of an award. For example, “review our services and receive 10% off next time.”.
The effectiveness of promotional products
Promotional products are becoming a much more popular choice for building brand recognition. They are a great way of changing consumer behaviour by altering buyer habits, which has been revealed through statistics.
Consumers are more likely to keep an item gifted to them by a brand if they deem it resourceful. This means the consumer will see your brand on a regular basis, meaning they will more likely to use your services rather than a competitor. Start designing your products here.